Win More. Grow Faster. Build It Right.
Revenue strategy and sales leadership for B2B tech companies and Service Businesses —without the full-time executive overhead
Stop Leaving Revenue on the Table
Nearly 30 years building and leading revenue organizations that win consistently. Now working directly with founders, operators, and business owners who are serious about growth — and ready to build the systems to sustain it.
Two Types of Companies. One Focused Advisor
B2B Startups & Early-Stage Tech Companies
B2B Startups & Early-Stage Tech Companies
B2B Startups & Early-Stage Tech Companies
You have a product that works and early customers who prove it. But your sales motion is still founder-led, your pipeline is unpredictable, and you know the way you’re selling now won’t scale. I help you build the architecture, process, and messaging to turn early traction into repeatable revenue.
Small to Mid-Sized Service Businesses
B2B Startups & Early-Stage Tech Companies
B2B Startups & Early-Stage Tech Companies
You’ve built something strong on referrals and relationships — but growth has plateaued. You need a real sales process, a team that knows how to have consultative conversations, and a plan for winning new clients consistently. I bring enterprise-grade methodology at a scale that works for your business.
Services for B2B Startups & Early-Stage Tech
Revenue Architecture & Go-to-Market
Build the strategic foundation your sales motion needs to scale beyond the founder.
— Fractional CRO / Chief Sales Officer
— Go-to-Market Strategy Design
— ICP Definition & Market Segmentation
— Pricing, Packaging & Commercial Strategy
— Founder-to-Scalable Sales Motion Audit
Sales Process & Execution Systems
Install the methodology and operational rigor that turns activity into predictable revenue.
— MEDDICC / Value Selling Based Engagement Models
— Pipeline Governance & Forecasting Discipline
— Champion Building & Executive Access Strategy
— Opportunity Management Framework
— Mutual Action Plan & Closing Playbook
Team Building & Talent
Hire right, develop fast, and build a team that executes at a high level from day one.
— Sales Hiring Profile & Interview Frameworks
— Skill/Will Assessment & Rep Development Plans
— Ramp-to-Productivity Program Design
— Sales Leadership Coaching
Strategic Advisory
Direct access to C-suite pattern recognition and a network built over 28 years.
— Deal Governance & Live Opportunity Support
— Network Activation & Warm Introduction Program
— Executive Messaging & Pitch Refinement
— Investor & Board-Ready Revenue Narrative
Services for Small to Mid-Sized Service Businesses
Revenue Growth & Sales Effectiveness
Build the sales infrastructure to win new clients consistently and grow the ones you have.
— Sales Process Design for Service Businesses
— New Client Acquisition Strategy
— Account Planning & Expansion Playbooks
— Territory & Market Coverage Planning
Business Development & Messaging
Sharpen your message, differentiate your offer, and start every conversation with an edge.
— Value Proposition & Differentiated Messaging Workshop
— Business Case Development for Service Offerings
— Competitive Positioning & Win/Loss Analysis
Technology Advisory
Maximize the ROI of your technology investments. Modernize digital experiences for customers and employees.
— Initial technology assessment. inventory, vendor assessment, and complete recommendation plan.
— Project management for new technology projects
— Practical AI advisory and implementation plans
Team Performance & Training
Equip your team with the skills and frameworks to sell consultatively and win more.
— Consultative Selling Training (QBS Framework)
— Skill/Will Assessment & Rep Coaching Plans
— Sales Manager & Leadership Coaching
— Onboarding & Ramp Program Design
A Methodology Built from 28 Years of Doing It
01. Diagnose Before Prescribing
Every engagement starts with a forensic audit of your current sales motion — pipeline, messaging, process, and talent. We identify the real deal-stoppers before building anything new.
02. Sell Outcomes, Not Features
Buyers don’t care what your product does — they care what it changes. Every conversation, proposal, and pitch needs to be anchored to measurable business impact. That’s how you rise above the noise.
03. Process Over Personality
Great sales organizations win because of systems, not superstars. When every rep executes the same way — anchored to the right methodology — you get consistent, scalable results.
04. Build Champion Networks
Deals stall when you’re selling to the wrong people. I train teams to find, build, test, and keep true champions — the internal advocates who move deals forward when you’re not in the room.
05. Operationalize Everything
A playbook that stays on a shelf is worthless. I embed methodology into CRM workflows, call plans, pipeline reviews, and onboarding — so it becomes how your team sells every day.
06. Activate the Network
I’ve built genuine relationships over 28 years with CIOs, CFOs, founders, and enterprise buyers across every major vertical. I deploy them carefully, and only when it matters most.